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How Does Cost Per Click Work

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Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.In this lesson you’ll learn: A more thorough definition of cost per click. Why CPC is important to you and your PPC campaigns. How to lower your cost per click while maintaining (or even improving) traffic and conversion levels.

cost-effective platforms available for implementing and running PPC campaigns. How exactly does PPC work on Google Ads? Google Ads operates on a pay-per-click model, in which users bid on keywords and …

How does PPC work on Google Ads? In a PPC campaign, you pay Google however much you wish to have them list ads for your site at the top and right of the organic search listings. When someone clicks on your ad, you pay the current Cost Per Click (CPC) from your budget.

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The average cost per click in Google Ads is between $1 and $2 on the search network. The average CPC on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance.

Cost per click varies from ad network to ad network. As you can imagine, cost is dictated by supply and demand. That’s why an ad with Google generally costs more than ad with Bing (on a per-click basis, anyway). Google is a much more popular search engine. The cost per click will also depend on the keywords you’ve chosen for your ad.


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