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Developing A Content Marketing Strategy

According to the B2B Content Marketing Benchmarks for 2017, 61% of companies that are good at content marketing have a documented content marketing strategy. For companies that are less successful with content marketing, this percentage is only 13%.

How to Create A Content Marketing Plan Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy

and the myriad ways for people to consume content. Yet the strategy is still dominantly based on demographics and psycho-demo…

Developing an official, shareable content strategy also further advocates for a content-centric marketing approach throughout …

When thinking about quality content, also develop long-term goals and strategies? Short-term tactics still have their place. But smart marketers are developing long-term mindsets. Successful …

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Building A Content Strategy social media content strategy website traffic and social media engagement. In order to help develop an employee advocacy campaign, take the time to plan yo… Social media is getting SUPER crowded, which means it’s tough to keep followers and drive traffic to your website. To

Included below are 3 tips to improve brand email marketing strategy in order to keep the … so striking a balance of consist…

When you develop a content strategy, there are some key things to consider: Whom You’re Creating Content For. Who’s the target audience for this content? For how many audiences are you creating content? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of reader or viewer.

Content marketing is an online strategy that uses relevant content to market to a … which in turn increases your customer base. Design a development plan and begin executing these strategies today. …

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Mar 29, 2015  · In short, a huge percentage of marketing teams (especially on the enterprise side) are developing content without an idea of what it’s purpose is and …


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